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APARTMENT 7A

I Paramount+ Canada I September 27, 2024 I 127 mins. I

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44%

* As of 9/20/24

Starring: Julia Garner, Dianne Wiest, Jim Sturgess, Kevin McNally

Directed By: Natalie Erika James 

An ambitious young dancer Terry Gionoffrio (Julia Garner, Ozark) dreams of fame and fortune in New York City, but, after suffering a devastating injury, an older, wealthy couple (Dianne Wiest, I Care a Lot, and Kevin McNally, Pirates of the Caribbean film series) welcomes her into their home in the luxury apartment building the Bramford. When fellow resident and influential Broadway producer (Jim Sturgess, Across the Universe) offers her another chance at fame, it seems that all her dreams are finally coming true. However, after an evening she can’t fully remember, disturbing circumstances soon have her second-guessing the sacrifices she’s willing to make for her career as she realizes that something evil is living not only in Apartment 7A, but in the Bramford itself. Additional supporting cast includes Marli Siu (Everything I Know About Love), Andrew Buchan (All the Money in the World), Rosy McEwen (Blue Jean) and Kobna Holdbrook-Smith (Wonka).

REVIEW BY: Darren Zakus - 9/20/24

RATING 2.5 out of 5

Apartment 7A never breaks free from the blueprint of the far superior Rosemary’s Baby, and in doing so with a shorter runtime, it rushes the paranoia that ultimately removes any inkling of fear from viewers and fails to create an enticing horror experience.

 

When it comes to classic and greatly revered horror films, Rosemary’s Baby is often uttered in the same sentence of The Exorcist, Alien, and The Shining. Roman Polanski’s psychological horror film stills sends chills down viewer’s spines today, and its final scene is one that viewers won’t ever forget. It therefore comes as no surprise that Paramount is tapping into this valuable intellectual property once again after a not well received television adaptation back in 2014 starring Zoe Saldana and Patrick J. Adams, this time with a prequel film set to debut on Paramount+ just in time for Halloween. This prequel follows Terry Gionoffrio, played by Julia Garner, the previous occupant of the apartment in The Bramford that Rosemary and her husband will eventually move into the classic horror film. While The First Omen displayed earlier this year that a new and exciting direction is possible while setting the stage for a horror classic, Apartment 7A plays it safe and merely rehashes Rosemary’s Baby, leaving the talented cast with little to work with.

 

If you have seen Rosemary’s Baby, sadly there are little surprises in store for you in Apartment 7A. You know the scene that this prequel is building towards as its big finale, and everything that comes before it is a rushed repeat of the original horror classic. From the second that Terry Gionoffrio sets foot inside The Bramford and the Castevets and the other residents of the building set their sights on her, you know exactly how the story is going to play out. Skylar James’ story borrows so heavily from Rosemary’s Baby that it could be labelled as plagiarism, but unlike Polanski’s masterful writing that made the audience question whether Rosemary was losing her mind or if there was something sinister happening within The Bramford, James’ writing is completely lacking in this regard. Instead, he spends too long setting up the sinister situation Terry finds herself in while never developing the lore to support the direction the story takes, instead assuming that viewers are familiar with the original film and can fill in the gaps, while placing an emphasis on less than subtle jump scares into the film to appeal to a younger audience. And for those viewers who have never seen Rosemary’s Baby, this prequel is sadly rather boring, burying the suspense until it crams it all into the film’s last twenty minutes, which is too little too late to salvage Apartment 7A from being anything but a disappointing stain on one of the horror genre’s most beloved films.

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It’s too bad that the uninspired writing of Apartment 7A sinks the film from being a decent horror film, because the film features a talented cast. Garner makes for a commendable lead as Terry, bringing a steadfast determination to fulfill her character’s dreams and push through every obstacle life throws at her, giving her a fighting chance against the dark forces working against her. Dianne Wiest and Kevin McNally are very good as the Castevets, capturing the uneasy energy of the overly friendly neighbours harbouring a dark secret and purpose for Terry, especially Wiest who is firing on all cylinders as Minnie. She is so sickly sweet as Minnie that from the second you meet her; your instincts are screaming to not trust this woman despite her outward altruism. And while Jim Sturgess is menacing in the most subtle and uncomfortable way as Alan Marchand as he abuses his power of Terry, the character is underutilized in the screenplay to the extent that the film fails to capitalize on his strong performance.


Given the pedigree of Rosemary’s Baby within the horror genre, the fact that its prequel is not being given a theatrical release speaks volumes about the film’s quality. Never for a second trying to make its own mark within the lore of the original horror classic, this prequel plays out as a rushed, almost carbon copy of Rosemary’s Baby minus the nerve wracking paranoia that has allowed the original film to remain one of the greatest horror films over fifty years after its initial release. It’s too bad because while the film never becomes an awful film in terms of filmmaking or storytelling, the mediocrity of Apartment 7A and its inability to tell an original story makes this one dud of a horror film, especially after the far superior The First Omen and Immaculate dealing with similar themes earlier this year within the genre. Despite a talented cast that commits to their characters led by two solid performances from Julia Garner and Dianne Wiest, Apartment 7A plays it too safe and merely rehashes Rosemary’s Baby without the masterful storytelling of Roman Polanski, making for one uneventful and not scary horror film.

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