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Paramount+ released today the official trailer for ANYTHING FOR FAME, and announced the all-new Canadian documentary film is now streaming exclusively on the service in Canada. A startling and timely study of contemporary celebrity,  ANYTHING FOR FAME Traventures into the virtual “wild west” to profile an ambitious and reckless breed of content creator. Hungry for internet notoriety, young influencers gamble everything for fame-‘n’-fortune. At a time when the Internet is radically reshaping global economics and culture,  ANYTHING FOR FAME  examines the phenomenon of online celebrity with empathy, insight and its own arresting sense of style.
“We could have told this story through one individual, but we wanted to show the bigger system at play.” said Canadian director, co-producer, and executive producer Tyler Funk. “We have this algorithm, always pushing the limits, and then you’ve got all these different creators, each approaching content from a different angle, trying to pursue careers on the ever-changing Internet.”
“When we decided we’d be co-producing Tyler Funk’s ANYTHING FOR FAME, we knew it would be a riveting journey,” said Director, Distribution and Market Development of Sales, National Film Board of Canada, Nathalie Bourdon. “We are beyond thrilled, not only because the film is making its Canadian debut, but because it’s also the first-ever NFB co-production released on Paramount+ Canada.”
In the world of social media, only a few creators will strike it rich, while most will find themselves dodging multiple pitfalls and moral dilemmas as they navigate a ruthless “attention economy” where likes and views become intoxicating currency. ANYTHING FOR FAME, features several content creators including, Canadians Jake Hillhouse (@jakehillhouse) and Jade Jadasaur (@jadasaur), alongside viral creators Ava Louise (@avalouiise), Jumanne (@jumannestruggled), and Peter Teatime (@peterteatime).
ANYTHING FOR FAME is a North of Now Films and National Film Board of Canada co-production. For North of Now Films, Tyler Funk is the film's director, co-producer, and executive producer alongside editor, co-producer, and executive producer Sebastian Mercado. For the National Film Board, Shirley Vercruysse serves as executive producer. Produced with the participation of the TELUS Fund, Creative BC and the Canadian Film or Video Production Tax Credit

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