PARAMOUNT+ REVEALS OFFICIAL TRAILER FOR "REINVENTING ELVIS: THE ’68 COMEBACK"
August 1, 2023 – Paramount+ today unveiled the official trailer for the new feature-length documentary REINVENTING ELVIS: THE ’68 COMEBACK. The documentary will premiere exclusively on the service Tuesday, August 15 in the U.S. and Canada and internationally on Wednesday, August 16 in the U.K., Latin America, Brazil, France, Germany, Switzerland, Austria and Italy.
Premiering days before the anniversary of Presley’s death, REINVENTING ELVIS: THE ’68 COMEBACK reveals what really happened behind the scenes of this mesmerizing hour of television. When it aired on the night of Dec. 3, 1968, the special became the most-watched television event of the year, and nearly half of the entire TV-watching audience tuned in to see Elvis Presley, clad in an iconic black leather suit, deliver some of the greatest performances of his life, reinvigorating his career and changing the pop-culture landscape forever.
Told from the unique perspective of Emmy® Award-winning television director Steve Binder, REINVENTING ELVIS: THE ’68 COMEBACK features interviews with Elvis experts and recollections from those who attended the special in-person, as well as all-new versions of iconic Elvis hits interpreted by contemporary musicians, including superstar Darius Rucker, Latin GRAMMY® winner Maffio and America’s Got Talent finalist Drake Milligan, who previously starred in CMT’s hit series Sun Records, also streaming on Paramount+.
REINVENTING ELVIS: THE ’68 COMEBACK is produced by Spencer Proffer’s Meteor 17 (The Day The Music Died: The Story of Don McLean’s ‘American Pie’). Steve Binder and Bruce Gillmer are executive producers.
Paramount+ is a global digital subscription video streaming service from Paramount that features a mountain of premium entertainment for audiences of all ages. Internationally, the streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel™, in addition to a robust offering of premier local content. The service is currently live in the U.S., the U.K., Canada, Latin America, the Caribbean, Australia, Italy, Ireland and South Korea.